For US home & local service businesses

I’ll run your ads
free for 30 days.

No fee. No credit card. No contract. You pay Google and Meta directly on your own card — you never pay me, and there is nothing to cancel because there is nothing to cancel from.

Book the 30 minutes.

First — so we can reach you

Who am I speaking to?

Then pick a time, right here. Nothing is booked until you choose one, and no card is asked for at any point.

Your name, an email and a mobile — the invite needs somewhere to go.

By continuing you agree to receive texts and emails from Ridgeline Demand at the number and email above about booking and your meeting, including reminders and follow-ups until you book. Message and data rates may apply. Reply STOP to stop, HELP for help.

My calendar opens as soon as you press this. No card is asked for at any point.

Not yet — and here is the honest reason.

Nothing is lost by asking again later. When the budget is there, come back and the month is still free.

Your market is open.

Pick a time below and you are booked. Thirty minutes, on Google Meet, with Ido. Nothing is charged, and if the month is not a fit for either of us we will say so on the call rather than afterwards.

Bring whoever signs off on the budget. It saves a second call, and the month cannot start without them.

One thing before you pick a time. You said $1,500 to $2,000 a month. That clears the floor, but not by much — so it all goes behind one channel rather than spreading it, and on the call I will tell you what that realistically buys in your market. It goes to Google and Meta on your own card, never to me.

Pick a time

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You’re booked.

Join the Google Meet

Add it to your calendar: Google · Apple or Outlook

Before we speak, have a rough number in your head for what one new customer is worth to you over a year. It is the number the whole call turns on.

Nothing is charged and no card is asked for. Nothing is booked until you pick a time yourself. On the call you get your market read, what a customer is worth to you, and your offer written — and you keep all three whether we work together or not.

The free month

Everything below gets built and run. You are charged nothing for any of it.

This is the same work I would do for a paying client. The only difference is that in the first month there is no invoice.

WHAT THE MONTH INCLUDES

Built in your first days, run for the rest of the month, and yours to keep whatever happens after.

Your offer, rewrittenMost businesses do not have a traffic problem. They have an offer problem. That gets fixed first or nothing else matters.
$3,000
Landing page & funnelA page built to turn a click into a booked job. Not your homepage.
$2,500
Lead magnetCatches the people who are not ready today — so you own them, not your competitor.
$1,500
Email & text follow-upMost people who ask are not ready this week. These keep working them until they are.
$2,000
Lead filteringSeparates real buyers from browsers before anyone picks up a phone.
$1,500
5-minute lead responseThe moment someone enquires they get a text from you and your phone buzzes with their number — day, night and weekends. A missed call gets texted back inside sixty seconds.
$2,000
Campaign build and a month of managementOne channel, built properly, inside accounts registered to your business.
$2,000
Every ad, made hereImages and video, written and produced for your market, swapped as the data says. You send nothing.
$1,500
Tracking dashboardEvery call recorded and tied to the ad that caused it. You see which dollar became which customer.
$1,200
Google Business ProfileThe free listing most businesses leave half done. Often the best converting thing you own.
$1,500
Review engineAsks for a review after every job, automatically. Reviews decide who gets called at all.
$1,000
What this costs anywhere else$19,700
What it costs you$0

The only money that moves is the money you hand Google and Meta, on your own card, in accounts registered to your business. I never hold it, never mark it up and never take a percentage of it.

So you can picture it

What the thirty days actually look like.

1

Days 1–7 · It gets built

Your offer written, the page built, the follow-up wired, the tracking in, the ads made. You look at things and tell me where I have your business wrong. That is your whole job this week.

2

Days 8–14 · It goes live

Campaigns on, inside accounts registered to your business. First enquiries usually land in this window. Every one of them texts you the moment it arrives.

3

Days 15–30 · It gets cheaper

This is the part the budget is for. The platforms learn who your buyers are, the losing ads get cut, the winning ones get more, and the cost per booked job comes down.

4

Day 30 · You say what happened

We look at the numbers together. You write the review — whatever it deserves. Then you decide whether there is a second month, and there is nothing to cancel if there is not.

Nobody can promise you a number in month one, and I am not going to. What I can promise is that this is the order it happens in, and that you will be able to see every number on a screen while it does.

The part everybody asks about

Why would anyone do this for free?

Because I am early, and early is worth more to me than a first month’s fee.

I would rather have a handful of businesses that can say what a month with me actually produced than a page of promises nobody can check. You are not paying for the month; you are paying with the review at the end of it, and only if it earned one.

What that means for you in practice: I have to make the month work. Nobody writes an honest review of a month that did nothing, and a month that does nothing costs me everything I put into it. That is a harder incentive than any contract I could ask you to sign.

If your business already has reviews, say so on the call. It changes what I can do for you by an order of magnitude — reviews are the single strongest thing in a local market, and an ad pointing at a business people already vouch for converts nothing like an ad pointing at a stranger. It cuts both ways: your reviews make the month work, and the month makes you more of them.

What the 30 minutes actually is

You leave the call with the plan, whether or not we work together.

It is Ido, on Google Meet, for half an hour. Not a discovery call with a coordinator, and not a presentation.

01

We read your market together

You name the competitors you lose to. We pull up the ads they are running right now and read them on screen with you. Most owners have never seen them.

02

We work out what a customer is worth to you

From your own numbers, not a national average. That one figure decides what you can afford to pay for a customer, and almost every owner guesses it far too low.

03

We write the offer

The sentence that answers why you and not the other four. You keep it either way, and you can hand it to whoever runs your marketing if that is not me.

04

We say plainly whether the free month is a fit

On the call, not afterwards by email. If it is not, you have still had the three things above for nothing.

Straight about this

Who this is for, and who it is not.

It fits if

  • You are a US home or local service business — not ecommerce.
  • You have at least $2,000 a month for the platforms.
  • Somebody can answer the phone within minutes during working hours.
  • You could take more work next month without breaking.
  • You are willing to say publicly how the month went.

It does not fit if

  • You want leads bought by the piece and sold to five of your competitors.
  • Nobody can call an enquiry back the same day.
  • You are already at capacity and would not want the work.
  • You want a guarantee of a number in month one. I will not give one.

Three new businesses a week is the honest ceiling at this standard, and one business per category per market. If your competitor books the slot first, yours is taken.

Free for 30 daysNo credit cardNo contractNothing to cancel

30 minutes on Google Meet with Ido · It costs you nothing

I build the offer, the page, the follow-up and the campaigns, I run them for a full month, and every booked job they produce is yours. It is the same work I do for a paying client. The only difference is that in the first month there is no invoice.

What I want back: an honest review at the end of the month, and your permission to show what the month produced. That is the whole trade. If it goes badly, say that instead — I would rather have a true review than a kind one.

What it takes: about $2,000 a month behind the ads. That money goes to Google and Meta on your own card and never comes to me. Below it the platforms take longer to get efficient and the first month is harder — I am not going to pretend otherwise. $1,500 a month — about $50 a day — is the minimum the platforms need, and it goes to Google and Meta on your own card, never to me. Tell me the real number on the call and I will tell you straight what it can and cannot buy in your market.

Three businesses a week, one per category per market. Your competitor can take the slot for your category, and once it is taken it stays taken for as long as they are with us.

Before you ask

The questions everybody asks.

What is the catch?

You put money behind the ads yourself — with Google and Meta, on your own card, in accounts registered to your business. I never touch that money. My work is free for the month; the advertising is not, because that is how paid advertising works. $1,500 a month, roughly $50 a day, is the minimum the platforms need to gather enough to learn who buys from you. That is the number to plan around.

And at the end of the month you write an honest review of how it went, and let me show what the month produced. If it went badly, say that. A review I had to be nice to get is worth nothing to me.

That is the whole catch. There is no fee in month one, no card, no contract and nothing to cancel.

What happens after the free month?

We talk about it, and only if the month worked.

There is nothing to cancel and nothing that renews on its own. If you want to keep going, we agree what that looks like then, when you have a month of real numbers in front of you instead of a promise. If you do not, you keep everything that was built and we part on good terms.

Why $1,500 a month? My budget is smaller.

Book the call anyway and tell me the real number. Nobody is turned away for asking, and you get a straight answer before you spend a penny.

The number is not a fee and it never comes to me — it goes straight to Google and Meta on your own card. The reason for it is arithmetic: below roughly $50 a day the platforms never see enough conversions to work out who your customers are, so the cost per customer stays high and the month ends with nothing worth reviewing. That costs you a month of budget and costs me the only thing I am asking for.

Above it, tell me the real number on the call and I will tell you straight what it can and cannot buy in your market.

Who owns everything at the end?

You do. During and after.

Accounts, pixels, data, ads, pages, phone numbers, the automation, the SEO work, the offer we wrote. Everything is built inside accounts registered to your business from the first day.

Most agencies run your campaigns inside their own account so you cannot leave without starting from zero. That is not a business model, it is a hostage situation. Here the worst case is that you keep a machine somebody else built and stop hearing from them.

Do you work with my competitor?

No, and we cannot. One business per category per market, for as long as you are with us.

Running two competitors in the same auction means bidding your money against your money and pushing both costs up. Once your market is taken, it is taken.

Can I speak to one of your clients?

Not yet, and I would rather say that than send you to somebody who owes me a favour.

That is exactly why the month is free. I am asking you to risk a month of ad budget you were going to spend anyway, instead of asking you to believe a case study you cannot check. The reviews I am collecting now are the ones the next person will read.

How much of my time does this take?

Half an hour to start, then about fifteen minutes a week.

I write the offer, build the pages, make the ads, and wire the follow-up. You look at things and tell me when I have got your business wrong. You are not doing homework.

Do you answer my phones?

No. That is your business and you will always do it better than I would.

What I do is fill the calendar with the right people and make sure not one of them falls through a crack: every enquiry texted the moment it lands, your phone buzzing with their number, every missed call texted back within sixty seconds.

The most common reason a month like this fails is that nobody called the leads back. That is the one thing I cannot do for you.

You are not local. You are not even in the US.

Correct, and I am not going to talk you out of preferring someone local.

But be specific about what local buys you. Somebody who knows your market, and somebody you can reach when it matters. On the first — on the call we pull up the ads the competitors you name are running and read them together, and every number we use is what customers actually cost in your industry. An agency three towns over is looking at the same screen. On the second — you get my number, and I am the owner.

And everything is in your name from day one, so the worst case is that you keep the work and walk.

Google or Meta? Or both?

One first — whichever your budget can actually win on. For most service businesses that is Meta, because it produces volume at a lower budget than Google Search does.

Spreading $2,500 across three platforms gets you three campaigns that never learn and a cost per customer that stays bad. One channel with real budget behind it gets efficient.

How fast will I see leads?

Live within 7 to 10 days of getting access. First leads usually land in the second week.

Be realistic with me: the first days are building and testing. If you need a miracle in two weeks I am the wrong person and I would rather say so now.

Why only three new businesses a week?

Because that is what can be built properly, and I would rather say that than pretend it is exclusivity.

A free month is not a setup wizard. It is writing your offer, building your pages, making the ads, wiring the follow-up and then running it. Three a week is the honest ceiling at that standard, and a free month done badly is worse for me than no month at all.

Who you'd be working with

You should know whose hands this is in.

Ido Katz, founder of Ridgeline Demand
Ido Katz
Founder · Performance marketer, 7 years

Seven years doing one thing: turning strangers into customers, profitably.

Ran service businesses doing hundreds of thousands of dollars a month — the same kind of business you're running
Built and ran phone sales floors, which is where you learn what a lead is really worth and how fast it goes cold
Built and ran my own ecommerce brands, so it was my money on the line, not somebody else's
Ran performance marketing for ecommerce companies and generated millions in revenue for them

I spent years working with big companies. These days I only work with small and mid-sized businesses — that's where the decent people are. Owners who answer their own phone, know their customers' names, and feel it personally when a month goes badly. I'd rather build something for them than optimise a rounding error for someone who won't notice either way.

And that first line matters here. Most people selling you ads have never quoted a job, chased a customer who went quiet, or made payroll off a campaign that underperformed. I have. It's why what we build includes the follow-up, the filtering and the sales process — not just the ads. I know where the money leaks out of a service business. I watched it leak out of mine.

I'm not going to make you rich by Friday. Nobody can, and the people who say they can are why you're suspicious of this page. What I'll do is build it properly, in the month you're not paying for, and grow it with you — with numbers on a screen you can check any day of the week. And if I get something wrong, tell me. I'd rather hear it than lose you quietly.

A month of my work costs you nothing.

The offer, the page, the follow-up, the ads and the tracking — built and run for thirty days, inside accounts registered to your business, with no fee and nothing to cancel. You pay Google and Meta directly, the way you would anyway. At the end you tell the truth about how it went. That is the entire arrangement.

Free for 30 daysNo credit cardNo contractNothing to cancel
Start my free month →

3 new businesses a week · One per category per market · 30 minutes on Google Meet with Ido

Start my free month →

Two minutes. You keep the plan either way.