Terms of Service
These terms govern the services provided by Ridgeline Demand ("we", "us") to you, the client ("you"). By signing our service agreement or paying an invoice, you accept these terms.
1. What we provide
We build and operate a customer acquisition system for your business. Depending on what your business needs, that typically includes: writing and structuring your offer, building landing pages and funnels, producing a lead magnet, setting up email and SMS follow-up, lead qualification, designing your sales and booking process, building and managing advertising campaigns, producing ad creative, local SEO foundations, hosting, call tracking, Google Business Profile optimisation and review generation.
The exact scope for your business is confirmed in writing before work begins.
2. Term and fees
| The first month | Thirty days of build and management at no fee. There is no charge, no card held, no contract and nothing to cancel. |
|---|---|
| What we ask instead | An honest written review at the end of the month, and permission to describe what the month produced. A negative review is acceptable; a review we had to ask twice for is not required at all. |
| Advertising budget | Set and paid by you, directly to Google, Meta or any other platform, on your own payment method, inside accounts registered to your business. It is never paid to us and we never hold it. |
| Minimum budget | $2,000 per month. Below this the platforms do not gather enough data to become efficient and we will not begin. |
| Media fee | None. We do not charge a percentage of your advertising spend and we do not mark it up. |
| After the first month | Nothing renews and nothing is owed. If both sides want to continue, the terms of that are agreed in writing before any further month begins. |
There is no other arrangement and no tier above this one. The first month is free or it does not happen.
3. Advertising budget
Your advertising budget is not paid to us and is never held by us. It is charged directly by Google, Meta or any other platform to your own payment method, inside advertising accounts registered to your business. We do not mark up media spend and we do not take a percentage of it.
4. Ownership
You own everything we build for you, during the engagement and after it ends: advertising accounts, tracking pixels, campaign data, ad creative, landing pages, funnels, phone numbers, automations, SEO work, and the offer we write. Where we host your site as part of the service, we will transfer it to hosting of your choosing on request, at no charge.
5. What we need from you
Our performance guarantee (section 6) applies only where you:
- Respond to or return every lead within five minutes during your stated business hours
- Maintain the agreed minimum advertising budget
- Provide access to required accounts within five business days of signing
- Attend the weekly 15-minute review call, or send someone empowered to make decisions
- Notify us before materially changing your pricing, service area or offer
These are not administrative conditions. The most common reason advertising "fails" is that leads were generated and never contacted quickly enough.
6. Performance guarantee
Before you sign, we agree in writing on a specific number of qualified leads to be delivered within the first 90 days, based on your market, your budget and prevailing cost-per-lead in your industry. A "qualified lead" means a contact within your service area who has requested your service and provided valid contact details.
If we do not reach that number within 90 days, we will continue managing your campaigns for up to 60 additional days at no management fee until we do. You remain responsible for your own advertising budget during that period.
7. Exclusivity
For the duration of the engagement we will not take on a directly competing business in the same market and category. This is a limitation we accept on ourselves; it does not restrict you.
8. What we do not do
We do not answer your phones, staff your reception, or provide customer service to your customers. We do not guarantee revenue, profit, or any specific business outcome beyond the lead volume described in section 6. Results depend on your pricing, your capacity, your close rate and how quickly your team responds — factors outside our control.
9. Confidentiality
Each party will keep the other's non-public business information confidential and use it only to perform under these terms.
10. Limitation of liability
To the maximum extent permitted by law, our total liability arising out of or relating to the services is limited to the fees you paid us in the three months preceding the claim. Neither party is liable for indirect, incidental or consequential damages, including lost profits.
11. Termination
Either party may terminate for material breach that remains uncured 14 days after written notice. On termination you retain everything described in section 4. Fees already paid are non-refundable except as set out in the Refund Policy below.
12. Changes to these terms
We may update these terms. Changes apply to new engagements and to renewals from the date published. The terms in force when you signed govern what you already paid for.
Privacy Policy
This policy explains what we collect through this website and how we handle it.
What we collect
| You give us | Name, business name, email address, phone number, city and state, website, and your answers to the qualification questions (industry, customer value, role, advertising budget, capacity, decision authority). |
|---|---|
| Collected automatically | Pages viewed, time on page, referring source, approximate location derived from IP, device and browser type. |
| Not collected | We do not ask for or store payment card details on this website. We do not knowingly collect information from anyone under 18. |
Why we use it
- To assess whether your business is a fit before we take a call
- To prepare a plan for your market ahead of that call
- To contact you about your enquiry by email, phone or text
- To measure which advertising produced which enquiry, so we can spend sensibly
We do not sell your information, and we do not share it with anyone for their own marketing.
Advertising and analytics
This site uses the Meta pixel, and our server also sends Meta a copy of the same conversions directly, because browsers block a large share of them. We do not currently run Google Analytics or any Google advertising tag; if that changes this section changes with it.
Being specific about what goes to Meta, because "event data" is vague and this is not: when you submit the form or book a meeting, we send the event itself along with your first name, surname, email address and phone number hashed with SHA-256, plus your IP address and browser user-agent, which are not hashed. Hashing means Meta cannot read those four values, but it can match them against a customer of theirs who hashes to the same thing — so they are still information about you and we would rather say so than call it anonymous. Meta processes all of it under their own policies.
To stop it: use this link, which switches off measurement in this browser until you clear its storage, or block trackers in your browser, or use the ad settings Meta offers. None of that changes anything you see on this site, and none of it affects a meeting you have booked.
Who we share it with
Only with service providers who help us operate — hosting, email delivery, calendar booking, CRM and analytics — and only to the extent needed. They are bound to protect it. We may also disclose information where required by law.
How long we keep it
Enquiry records are kept for up to 24 months from your last contact with us, unless you ask us to delete them sooner. Client records are kept for the duration of the engagement and for seven years afterwards where required for tax and accounting.
Security
The site is served over TLS. Access to enquiry data is restricted to people who need it. No system is perfectly secure, and we cannot guarantee absolute security.
Your rights
You can ask us to show you what we hold about you, correct it, delete it, or stop contacting you. Email privacy@ridgelinedemand.com and we will action it within 30 days. If you are in California, the EU or the UK, you have additional rights under CCPA/CPRA, GDPR or UK GDPR respectively; the same address handles those requests.
International transfers
We operate internationally. Information you provide may be processed on servers in the United States and by staff outside your country. We apply the same standards wherever it is handled.
Email Practices
This is a plain description of every email this domain sends, who receives it, and why. It is here because a person deciding whether to trust mail from ridgelinedemand.com — a recipient, a mailbox provider, or our hosting provider — should be able to check rather than guess.
What this domain is not
Ridgeline Demand is not a mailing service, a newsletter platform, or a bulk sender, and we do not send mail on behalf of anyone else. We do not operate a mail portal, we sell no mailboxes, and no third party can send through this server. There is no purchased, rented, scraped, or appended list anywhere in this system.
What we do send
Only transactional mail, and only to someone who typed their own address into the form on this site. Every message is caused by something that person did:
- Booking confirmation — sent once, immediately, when they choose a meeting time. Contains the time, the video link, and a way to move or cancel it.
- Reschedule confirmation — sent when they move that meeting themselves.
- Meeting reminders — a small fixed number before the meeting they booked.
- After the meeting — one message asking how it went.
- If they asked for a callback and we could not reach them — a short, finite follow-up sequence that stops on its own, and stops immediately if they reply or we speak.
- A guide they asked for — sent once, when they request it by name.
There is no recurring newsletter, no promotional broadcast, and nothing that continues indefinitely. Every sequence in this system terminates.
Volume
Low, and bounded by how the business works: we take on a small number of new clients each week and turn the rest away. Sending is a consequence of individual enquiries, so it scales with those and nothing else.
Authentication
Mail from this domain is published and signed so that any receiver can verify it:
- SPF — published for ridgelinedemand.com and authorises this server only.
- DKIM — every message this domain sends as itself is signed, including
the automated alerts our own systems send us; the public key is published at
mail._domainkey.ridgelinedemand.com. The exception is the delivery status notifications Postfix generates when a message cannot be delivered: those carry an empty return-path by design and no mail server signs them. We would rather say that than have you find it. - DMARC — published with a quarantine policy and reporting enabled, so we see any attempt to send as us.
- TLS — offered on delivery, and the site itself is HTTPS-only.
How to stop it
Reply to any message and say so, or write to hello@ridgelinedemand.com. We suppress the address across the whole system — not just the sequence it came from — and the suppression is permanent. We do not require a reason and we do not send a confirmation asking you to reconsider.
Reporting a problem
If you received mail from this domain that you did not ask for, tell us at abuse@ridgelinedemand.com. That address is monitored, and a report there is treated as a fault to be found, not a complaint to be managed.
SMS Terms
What you are agreeing to. Just above the button on our enquiry form it says that by continuing you agree to receive texts and emails from Ridgeline Demand about booking and your meeting, including reminders and follow-ups until you book. That sentence is the whole of your consent, and this section spells out what it covers. Every text is about the enquiry you made and the meeting it leads to. We do not send offers for anything else, we do not text on anyone else's behalf under this consent, and we never sell or share your number.
How often. Message frequency varies, and here is all of it.
- Before you book: if you leave your details and do not pick a time, up to twelve follow-up texts over about thirty days. They come closest together in the first day and then space out to about a week apart. They stop the moment you book, and they pause while we are already talking with you.
- If you asked us to call you and we could not reach you: up to three texts asking for a better time.
- When you book: one confirmation. Then, around the meeting: the day before, the evening before if it is a morning meeting, three hours before, fifteen minutes before, and one as it starts.
- If the meeting is missed: up to three texts offering another time, and then we stop.
After a meeting we email ourselves, not you.
Cost. Message and data rates may apply. That is between you and your carrier; we do not charge you for texts.
How to stop. Reply STOP to any message and you will receive no further texts from us. Reply HELP for help, or email hello@ridgelinedemand.com. Stopping texts does not cancel a meeting you have booked, and it does not stop email — to stop email too, use the unsubscribe link in any message we send.
Consent is not a condition of anything. You do not have to accept texts to book a meeting, to receive our free guide, or to work with us. Tell us and we will use email or the phone instead.
Carriers. Mobile carriers are not liable for delayed or undelivered messages.
Refund Policy
There is nothing to refund, because there is nothing to pay. The first month carries no fee, no card is held, and no invoice is issued. What follows is what happens instead, because a policy that says only “it is free” leaves the questions that actually matter unanswered.
1. Stopping
You may stop at any time, for any reason, without notice and without telling us why. There is no term, no cancellation and no fee to end. Everything built up to that point stays yours.
2. Your advertising budget
The only money you spend is what Google, Meta or another platform charges your own payment method, inside accounts registered to your business. We never hold it, never mark it up and take no percentage of it — so we cannot refund it either. Refunds of media spend, where available at all, are governed by those platforms’ own policies. You can pause or cap that spend yourself, at any hour, without asking us.
3. If we do not deliver
Once you have granted us access to the accounts we need, we will have your campaigns live within 14 days. If we miss that deadline you owe us nothing, which was already true — but you also keep everything built by then, and we will say plainly in writing that we missed it.
Where the delay is caused by us waiting on access, approvals or information from you, the 14 days pause until we receive what we asked for. We will tell you in writing when that happens and what we are waiting for.
4. The review
The review we ask for at the end of the month is a request, not a debt. It is not enforceable, nothing is withheld if you decide against it, and we will not ask a third time. An honest negative review is welcome and will not be contested; we would rather have a true one than a kind one.
5. Anything after the first month
Nothing renews on its own and nothing is owed. If both sides want to continue, the terms of that are agreed in writing before any further month begins, and any refund terms attaching to it are set out there.
6. Questions
Email billing@ridgelinedemand.com with your business name and what you want to know. There is no form and no reason required.
Contact
| General | hello@ridgelinedemand.com |
|---|---|
| Privacy requests | privacy@ridgelinedemand.com |
| Billing and refunds | billing@ridgelinedemand.com |
We reply to everything within one business day.