For US owners who want more than leads

Thirty minutes.
You leave with the work, not a proposal.

Most agency calls are a pitch with a slide deck. This one has a deliverable, and you keep it whether you hire us or not.

The Build Session — what is on your screen when we hang up, and it is yours either way:

  1. A lead magnet designed for your business. The free thing that catches the eighty per cent who aren’t ready to buy today, so they stay yours instead of becoming your competitor’s.
  2. Your offer, rewritten. The sentence that answers “why you and not the other four” without the word cheaper in it.
  3. A roadmap for paid acquisition. What a customer is worth, what you can afford to pay for one, which channel to open first and what to spend on it.
  4. The number, worked out with you. Not a national average. Your market, your job value, your close rate.

No slide deck, no recording to watch first, no “let me send you a proposal.” We build it on the call, on your screen, and you keep the file.

Free, and useful without us

Here is the part we normally charge for

This is what “rewriting the offer” actually means. A real before and after, so you can judge whether it is worth half an hour.

What almost every service business says

“Family owned since 1998. Licensed and insured. Free estimates. Quality workmanship at competitive prices.” Every competitor in your town says a version of this, which is why the customer falls back on price.

What an offer says instead

“We’ll be at your door in 90 minutes or the call-out is free. You get the price before we start, in writing, and it does not move. If it takes longer than we quoted, that is our problem, not your bill.”

Why the second one wins

It names a fear the customer already has — waiting all day, and a bill that grows — and removes it at our risk. Nothing in it is about us. Notice it never says cheaper.

Now do that for your business, with your constraints and your margins. That is the half hour, and you keep what we write.

2 minutes

Is your market still open?

One business per category per market. Seven questions, then you pick your time on the calendar. Not everyone gets one — four answers get an honest no, and you’ll get it on the spot instead of on a call.

Question 1 of 7
What kind of business is it?
Tap the one that brings in the most money.
Question 2 of 7
What's a new customer worth to you in year one?
Everything they spend. Not just the first invoice.
Question 3 of 7
Are you the owner?
We work with whoever can make the call.
Question 4 of 7
What can you put into ad budget each month?
Charged by Google and Meta to your card, in your accounts. It doesn't come to us. Below $2,000 we don't take the work.
Question 5 of 7
If we doubled your customers next month, could you serve them?
Straight answer. More work than you can do is worse than not enough.
Question 6 of 7
If it's a fit on the call, can you decide then?
If someone else signs off, bring them. Easier than relaying it.
Question 7 of 7 — last one
Where do we send the plan?
We build a plan for your market before the call, so it isn't a generic pitch.

We need your name, business, mobile, email and city to check the market.

By submitting, you agree that Ridgeline Demand may call and email you about your enquiry. See our privacy policy.

Market available

Your market is open.

Pick a time below. Thirty minutes on Google Meet. We'll share our screen and show you the actual build for your market — the offer we'd write, the page we'd put up, what it costs and what you'd get back. You walk away with every ad the competitors you name are running, the sentence that beats them, and the free thing that captures the people who are not ready yet — yours to keep whether you hire us or not.

One thing before you book: this changes how the business spends money and how leads get handled. Bring whoever signs off on that. It's easier than relaying it, and it's usually the difference between a decision and a second meeting.

Loading available times…

You're booked.

Your Google Meet link →

Save this page — everything about your meeting lives here →

We've emailed it too, but add it to your calendar now — that is the copy that will actually remind you. Join from a computer if you can; we'll be sharing our screen.

Straight answer

Not a fit right now — and I'd rather say it here.

What I'd do in your spot. The 5-minute lead response system is the highest return thing you can set up this quarter, and you can build it yourself for about $80 a month in tools. We wrote up exactly how. Free, no call attached.

Open the free setup guide →

Opens right now — no form, no email required.

When the numbers change, come back. We'll still be here.

And you keep the work even if you never hire us. On the call we pull up every ad your competitors you name are running, write the offer that beats them, and build the free thing that captures the people who are not ready yet. Yours to walk away with, whatever you decide.
Not live within 14 days of getting accessEvery dollar back
Miss the lead number we agree before you signWe keep working, no fee
Everything built — accounts, ads, pages, dataIn your name, yours to keep

Both of those are in the agreement, not promised on a sales call.

Month one

Everything we build before you've paid us a dollar.

This is the expensive part. It's also the free part.

THE BUILD-FIRST MODEL — month one

Done in your first 30 days. Yours to keep, whatever happens after.

Your offer, rewrittenMost businesses don't have a traffic problem. They have an offer problem. We fix that first or nothing else matters.
$3,000
Landing page & full funnelA page per service, built to turn a click into a booking. Not your homepage.
$2,500
Lead magnetCatches the 80% who aren't ready to buy today — so you own them, not your competitor.
$1,500
Messaging & strategyWhat you say, who you say it to, and in what order. Done once, properly, instead of guessed at monthly.
$1,500
Email & text follow-upMost people who ask aren't ready this week. These keep working them until they are.
$2,000
Lead filteringSeparates real buyers from browsers before anyone picks up a phone. Owners feel this one first.
$1,500
Your sales process, your wayPhone ringing? Appointments? Video calls? Walk-ins? A webinar? You tell us, we build around it.
$1,500
5-minute lead responseThe moment someone enquires, they get a text from you and your phone buzzes with their number — day, night and weekends. Miss a call and it texts them back within 60 seconds. We build and run it; your team makes the call.
$2,000
Campaign build + a month of testingOne channel, built right, on your accounts. Month one finds what your market responds to.
$2,000
Every ad, made by usImages and video, written and produced for your market, swapped weekly. You send us nothing.
$1,500
SEO foundation for your sitePages, structure and local search set up properly, so the free traffic compounds while the paid traffic runs.
$1,500
Hosting, domain & your internal CRMThe server, the marketing domain, and an internal CRM built around how you actually work — leads, jobs and follow-ups in one place instead of a notebook. All included, no add-on. And if you ever want it moved onto your own hosting, we hand the whole thing over. Also included.
$2,000
Tracking dashboardEvery call recorded and tied to the ad that caused it. You see which dollar became which customer.
$1,200
Google Business ProfileThe free listing most businesses leave half done. Often the best converting thing you own.
$1,500
Review engineAsks for a review after every job, automatically. Reviews decide who gets called at all.
$1,000
What this costs anywhere else$26,200
What it costs you$0

That's a whole marketing department, for about what one job is worth to you. The price isn't a discount we're running — it's what being early costs you.

And after four months, it's yours. The offer, the pages, the funnel, the automation, the accounts, the data, the ads. Not rented. Not locked inside our software. Yours, to keep running, hand to someone else, or take somewhere better.

Get two other quotes for this scope and compare them to what we quote you on the call — we'd rather you did. There's no fine print, no tiered plan that quietly doubles, no "strategy retainer" on top, and nothing billed separately later. Hosting, the domain, the CRM, the SEO, the creative — it's all in the same number. We make more when you decide to spend more on ads. That's the only lever we have, and you control it.

See if my market is open →
Before you scroll any further

I'm not going to show you a wall of logos.

Every agency page you've seen has one, and you already know most of them are clients who left, brands they touched once, or stock images. So instead of decoration, here are three things that are actually true — and two of them are in writing.

01

You're early. That's exactly why the terms are this good.

We're taking a small number of businesses right now and building each one properly, because the ones that work are what this agency gets built on. That's the honest reason you're getting a full build for nothing and a fee below market — not a promotion, not a countdown timer. Early clients get terms later ones won't. If that trade doesn't appeal to you, wait six months and pay what everyone else pays.

02

You keep everything, so we can't hold you hostage.

Accounts, data, pages, ads, phone numbers, the offer we write — all registered to your business, on your card. An agency that's confident doesn't need to lock the door. If we're not worth it, you leave with the whole machine.

03

We take the risk in writing, twice.

The entire build happens before you've paid a management fee. If we don't get your campaigns live within 14 days of getting access, every dollar you paid comes back in full. And the 90-day lead number is written into the agreement, not promised on a sales call.

Promises are free. That's why we put ours in the contract and the refund window instead of on the website.

The diagnosis

There are only three reasons a service business stops growing.

Most businesses have all three at once — and only ever get sold help with one of them.

01

Not enough people know you exist

The obvious one. It's also the only one most agencies know how to sell you, which is why you've been sold "more traffic" three times and it didn't fix anything.

02

The wrong people are calling

You spend your week quoting jobs for people who were never going to buy, or who can't afford you. That's not a volume problem. That's a filtering problem, and more traffic makes it worse, not better.

03

Your offer isn't worth wanting

The one nobody says out loud. You look identical to the four competitors next to you — same service, same words, same "free quote" — so people shop on price, and you lose to whoever's cheapest that week.

When was the last time you left your own details on your own website — and asked whether you'd have bothered?

Most owners never do it. Look at your own ad the way a stranger does. Read your own quote. Sit through your own follow-up — the one where nobody calls for two days. If you wouldn't buy from you, the ads were never the problem.

So we fix all three. In month one. Before you've paid us anything.

Which of the three is costing you the most? There's a ten-minute test →

Or see what this looks like in your trade →

Before you talk to anyone, including us: how to choose an agency →

The other question nobody asks

How many customers do you actually need?

Not "more." A number. Most owners have never worked it out — and when they do, it's usually far smaller than the panic in their head.

Ten new customers a month at $2,400 each is $288,000 a year. For most service businesses that's a second crew, a real salary, and the end of checking the schedule on Sunday night. Ten. Not a hundred.

Put your own numbers in below. It takes about twenty seconds and it changes the conversation you're having with yourself.

We’ll work out your number on the call →
Why the last one didn't work

They sold you traffic. Nobody built the thing the traffic lands on.

So the leads showed up. They hit a slow page with a form nobody watched. They waited four hours for a call back. They hired whoever answered first.

The ads were never the hard part. The offer is. The page is. The follow-up is. The filtering is. That takes a month to build right — so that's the month we don't charge you for.

What you bought before

  • Ads pointed at your homepage
  • Your old offer, unchanged
  • Leads into a form nobody checks
  • Call backs whenever someone gets to it
  • Your week spent quoting people who'd never buy
  • A PDF full of the word "impressions"

What we build

  • A new offer, written to be hard to turn down
  • A page built for the job, not your homepage
  • A lead magnet that catches people before they're ready
  • Every new lead texted the second they enquire, and your phone buzzing to call them
  • Filtering, so you only talk to real buyers
  • One number: what each customer cost you
The other kind of offer you’ll be shown

Most agencies rent you leads. We build the machine that makes them.

You have seen those ads. Pay per lead. Only pay per booked appointment. Fifty leads in ninety days or we work free. They sound safer, and for the first month they are.

Then ask what you own at the end of the year. The ads ran in their name. The page was theirs. The audience was theirs. And the week you stop paying, you are back to being a company nobody in your town has heard of — because not one dollar of that year was ever spent building your name.

Renting leads

  • The ads run in their name. Yours never gets known
  • No list, no audience, no pixel of your own
  • Ask whether the lead is exclusive — and get it in writing
  • Nobody touches your offer, because that is not what you bought
  • No lead magnet, so the 80% who aren’t ready today are simply lost
  • Stop paying and it all stops with it

Owning the machine

  • Every ad runs in your name and builds it while it sells
  • The accounts, the list, the audience, the data — in your name from day one
  • Your leads are yours. There is nobody else to sell them to
  • We rewrite the offer with you. That is the part that moves the number
  • A lead magnet that catches the 80% and keeps them yours, not your competitor’s
  • Walk away whenever you like and you keep every piece of it

The honest catch: this takes longer. Renting leads starts Monday. A machine takes a month to build before it earns you anything — which is precisely why we don’t charge you for that month.

So if what you want is leads by Friday, go and buy them. Genuinely. This isn’t for you. It is for owners who want more than leads.

Built around how you sell

How do you want customers to reach you?

There's no single right answer — and every option has a catch. Agencies that only know one trick will bend your business to fit it. We'll tell you the trade-off before we build it.

Booked appointments

Booking pages, reminders by text and email, automatic follow-up.

Catch: people don't show. We build the reminder sequence around that, and we track your show rate like it's a revenue number — because it is.

Inbound phone calls

Click-to-call ads and tracked numbers. The highest intent lead there is.

Catch: they cost more, and they're worthless if nobody picks up. If your office can't answer live, we'd rather build something else than waste your budget.

Leads you call back

Forms and lead ads. Cheapest volume by a distance.

Catch: minutes matter. Call back in five and it converts. Call back tomorrow and it's gone. That's why the 5-minute system is in every build.

Video calls

An application that filters first, so you only meet people worth meeting.

Catch: no-shows again. Filtering and reminders fix most of it — we aim to get it as low as it goes, and we report it honestly either way.

Webinars or live sessions

One presentation, a room full of buyers. Brilliant when it works.

Catch: you have to be able to hold a room. If that's not you, we'll say so and build something that is.

People through the door

Location-targeted ads, offers built for foot traffic, follow-up that brings them back.

Catch: hardest to measure. We put tracking on it anyway, so you're not guessing.

What we don't do: answer your phones or handle your customer service. That's your business and you'll always do it better than we would.

If you genuinely have nobody to take the calls, we can put a freelance sales team together for you as a separate piece of work. But step one is always the same — fill the calendar with the right people. Everything else is easier after that.

The guarantee

Three promises, and all three are about what we do — not how you feel.

1. Seventy-two hours to change your mind. Signed and then had second thoughts? Tell us within three days, before we've started building, and you get every dollar back. After that we're writing your offer and building your pages, and that work is real.

2. Live in 14 days of access, or full refund. Once you've given us account access, you have live campaigns inside two weeks. If we miss that, every dollar you paid comes back. The only thing that stops that clock is us waiting on you — for an account login, an approval, an answer — and when that happens we tell you in writing what we’re waiting for, so it can’t be used quietly. No conditions on your side — the only question is whether we did our job.

3. The 90-day number, in writing. Before you sign we agree on a specific number of qualified leads, based on your market, your budget and what leads really cost in your industry. Miss it and you get up to 60 more days of management at no fee until we hit it.

Four things stop that being a slogan, and all four are in the agreement. What counts: a lead that left real contact details and matches the filter we agreed before we started — counted in your dashboard, on your account, not in a report we write. When it is measured: on day 90, once — not averaged over a window we pick afterwards. What happens: the extra management starts on its own, without you having to chase it. What ends it: the day we hit the number, or day 60, whichever comes first. If a guarantee anywhere does not answer all four, that is the question to ask about it.

Why it's built this way, honestly: a no-questions refund at day 13 would mean someone could take a month of build work — the offer, the pages, the funnel, the ads — and walk with it for free. That's not a guarantee, that's an invitation. So instead we guarantee the things we actually control: showing up, delivering on time, and hitting the number.

What we need from you for #3: answer leads within 5 minutes during business hours, keep the agreed budget, give us access in the first week, and show up to the weekly 15-minute call. All things you'd do anyway — but they're in writing, because a guarantee is only fair if both sides are on the hook.

What happens

Signed today. Live in 7 to 10 days.

01

One 30-minute call

Where you work, what a customer's worth, which services you want more of and which you'd rather drop. Account access. That's all we need from you for the whole build.

02

We build it on your accounts

Offer, funnel, pages, magnet, campaigns, SEO, tracking, follow-up. All in your business's name, on your card. Yours permanently.

03

Month one we test, hard

Different offers, audiences and ads running against each other to find what your market responds to. This is the expensive month. It's the one you don't pay for.

04

Months two to four we scale what won

Kill what lost, put the budget behind what worked. This is where the volume shows up — and why a 30-day trial of an agency tells you nothing.

05

Then we add channels — at no extra fee

Once one channel is profitable we open the next. Your management fee doesn't move.

06

You see all of it, every week

A live dashboard and 15 minutes on the phone. Leads, calls, booked work, cost per customer. Not impressions. If you can't tell whether we're working, we've failed.

Who this is for

Any business that sells a service and has room to sell more.

Home services and trades. Dental, medical, clinics. Law firms and professional services. Med spas, beauty, wellness. Commercial and B2B services.

Two things we don't take. Ecommerce. And anyone who can't put at least $2,000 a month into ad budget — below that, the ad platforms never learn enough to get cheap, and you'd be paying us to run something stuck in first gear. Better you hear that here.

We take three new clients a week. That's the honest number.

Not because we're playing hard to get. I'd take more if I could. Month one is real work — writing your offer, building your pages, making the ads, wiring the follow-up, then testing it properly. Every client needs actual attention to get that right. Three a week is what we can do at that standard.

If the calendar's full when you get there, it's full. I'd rather tell you to wait a week than do a worse job than the person who booked before you.

And one business per category per market. Not loyalty — arithmetic. Running two competitors in the same auction means bidding your money against your money. Once your market's taken, it's taken.

Before you ask

The questions everybody asks.

Why would you build $26,000 of work for free?

Because it's worth nothing to me if you leave.

The build only makes money once it's running — for you and for me. If I charged you for it, you'd be paying the most in the month you see the least. That's how every bad agency relationship starts.

So I do the work up front, eat the hardest month, and get paid on the months where it's actually producing. It keeps me honest too. If the build doesn't work, I've spent a month for nothing.

Do you answer my phones or handle customer service?

No. That's your business and you'll always do it better than we would.

What we do is fill the calendar with the right people and make sure not one of them falls through a crack — every lead texted the moment they enquire and your phone buzzing to call them, every missed call texted back in sixty seconds, every enquiry filtered before it eats your afternoon.

If you genuinely have nobody to take the calls, we can put a freelance sales team together for you as a separate piece of work. But we'd start by filling the calendar, because everything else is easier after that.

I've been burned by an agency before.

If you have, you are not unusual. Here's what's actually different — not a promise, just how it's set up:

Your ad accounts, your card, your data, your ads, your pages, your phone numbers — all in your business's name. We never hold your ad money and never mark it up. If we don't get you live inside 14 days of getting access, you get every dollar back.

And the whole build lands before you've paid a management fee. You'll have watched us work for a month before we've earned a single monthly fee — which is more than the last agency gave you before cashing your first check.

You’re not local. You’re not even in the US.

Correct, and I’m not going to talk you out of preferring someone local. It’s usually good advice.

But be specific about what local actually buys you. Two things: somebody who knows your market, and somebody you can reach when it matters.

On the first — I don’t guess at your market. On our call we pull up the ads the competitors you name are running and read them together, and every number we use is what customers actually cost in your industry, not a national average. A local agency three towns over is looking at the same screen I am.

On the second — you get my phone number, and I’m the owner. Not an account manager, not a ticket queue, not a coordinator who started in March. That is usually the real thing people mean when they say local, and it is the part most local agencies quietly fail.

And if I’m wrong about all of it: every account is in your name from day one, so the worst case is you keep the work and walk.

Am I locked into a contract?

There is a committed term, and I’d rather you hear it here than find it in the paperwork. The program runs four months: month one is the build, which we don’t charge for, and months two through four are the months it earns. The commitment exists because we do a month of work before we’re paid for anything, and that only makes sense if we both stay long enough to see it work.

Three ways out, all in the agreement rather than promised on a call. You have 72 hours from signing to change your mind for any reason, with a full refund, as long as we haven’t started the build. If we don’t get you live within 14 days of getting access, every dollar comes back. And either side can end it for a material breach that isn’t fixed within two weeks of written notice.

After month four there is no term at all — month to month, cancel with 30 days’ written notice.

And if a committed term is a dealbreaker, say so on the call. There is a month-to-month arrangement with no commitment whatsoever. It costs more per month and it doesn’t include the free build month, which is exactly the trade you’d expect. Nobody here will hound you, and there is no early termination fee.

What if it doesn't work?

We agree on a specific number of qualified leads for the first 90 days before you sign, based on your market and what leads really cost in your industry. Miss it and you get up to 60 more days of management at no fee until we hit it.

There are conditions, and they're all things you'd want to do anyway: answer leads in 5 minutes, keep the budget, give us access, show up to the weekly call. We'll hold up our half in writing. The most common reason campaigns "fail" is that nobody called the leads back.

How much of my time does this take?

One 30-minute call to start, then 15 minutes a week.

We write the offer, build the pages, make the ads, set up the SEO and wire the automation. We'll ask you to look at things and tell us when we've got your business wrong. You are not doing homework for us.

How do you sell what I sell?

Depends on what you sell, and getting it wrong wastes good leads.

In-person beats video. Video beats a phone call. A phone call beats email. But a $600 service can't pay for an in-person visit, and a $40,000 job shouldn't be closed over text. For some businesses the answer is a webinar — one presentation, thirty buyers.

We pick what fits your price and your market, then build the booking flow around it — and we tell you the catch that comes with it before we build. That decision happens in your first week.

Google or Meta? Or both?

One first — whichever one your budget can actually win on. For most service businesses that's Meta, because it produces volume at a lower budget than Google Search does.

Spreading $2,500 across three platforms gets you three campaigns that never learn and a cost per lead that stays bad. One channel with real budget behind it gets efficient. Once it's profitable, we open the next.

Adding channels never raises the management fee.

Why only three new clients a week?

Because that's what we can build properly, and I'd rather say that than pretend it's exclusivity.

Month one isn't a setup wizard. It's writing your offer, building your pages, making the ads, wiring the follow-up and testing it. Every client needs real attention to get that right. Three a week is the honest ceiling at that standard.

I want every one of these to work, because the ones that work are why the next ones call.

Can I speak to one of your clients?

Not yet, and I'd rather say that than send you to somebody who owes me a favour. We're early — that is the same reason the terms are what they are.

What I can do instead is show you the work. The offer, the pages, the follow-up and the tracking all get built in month one, and you watch it happen before you have paid a single management fee. If we don't get your campaigns live within 14 days of getting access, every dollar you paid comes back. And everything is in your name from the first day, so the worst case is that you keep a machine somebody else built and stop paying them.

When there are clients worth calling, you will be one of the people they call about.

Do you work with my competitor?

No, and we can't. One business per category per market, for as long as you're with us.

Running two competitors in the same auction means bidding your money against your money and pushing both costs up. Once your market's taken, it's taken — we'd turn your competitor down at triple the fee, because taking them would mean sabotaging you.

Who owns everything at the end?

You do. During and after.

Accounts, pixels, data, ads, pages, phone numbers, the automation, the SEO work, the offer we wrote. We host the site for you as part of the fee — and the day you want it on your own hosting instead, we move it across for you. That's included too.

Most agencies run your campaigns inside their own account so you can't leave without starting from zero. That's not a business model, it's a hostage situation.

After four months you have a machine you own outright. Keep running it with us, hand it to someone in-house, or take it somewhere else. It's yours.

How fast will I see leads?

Live within 7–10 days of signing. First leads usually land in the second week.

But be realistic with me: month one is building and testing. Month two is where it pays for itself. Months three and four are where it compounds. If you need a miracle in two weeks, I'm the wrong guy and I'd rather say so now.

Who you'd be working with

You should know whose hands this is in.

Ido Katz, founder of Ridgeline Demand
Ido Katz
Founder · Performance marketer, 7 years

Seven years doing one thing: turning strangers into customers, profitably.

Ran service businesses doing hundreds of thousands of dollars a month — the same kind of business you're running
Built and ran phone sales floors, which is where you learn what a lead is really worth and how fast it goes cold
Built and ran my own ecommerce brands, so it was my money on the line, not somebody else's
Ran performance marketing for ecommerce companies and generated millions in revenue for them

I spent years working with big companies. These days I only work with small and mid-sized businesses — that's where the decent people are. Owners who answer their own phone, know their customers' names, and feel it personally when a month goes badly. I'd rather build something for them than optimise a rounding error for someone who won't notice either way.

And that first line matters here. Most people selling you ads have never quoted a job, chased a customer who went quiet, or made payroll off a campaign that underperformed. I have. It's why what we build includes the follow-up, the filtering and the sales process — not just the ads. I know where the money leaks out of a service business. I watched it leak out of mine.

I'm not going to make you rich by Friday. Nobody can, and the people who say they can are why you're suspicious of this page. What I'll do is build it properly, in the month you're not paying for, and grow it with you — with numbers on a screen you can check any day of the week. And if I get something wrong, tell me. I'd rather hear it than lose you quietly.

We do a month of work before we earn a monthly fee.

The offer, the funnel, the pages, the ads, the SEO, the follow-up — all built and tested before you've paid us for a single month of management. If we don't get you live in 14 days of getting access, you get every dollar back. If we miss the 90-day number, we keep managing it at no fee until we hit it. We've put our side in writing. That's the whole pitch.

See if my market is open →

3 new clients a week · One per category per market · 30-minute Google Meet

See if my market is open →

Two minutes. You keep the plan either way.